When you understand the critical attributes that distinguish and define
your customers and their buying practices you can cross- and up-sell
more effectively and target more precisely. You will be able to improve
list response rates by designing promotions that speak directly to
specific interests of your customers and best prospects.
Discovering hidden markets within your house file you will instantly
increase the value of your rental lists.
Increasing the level of detail you hold for your prospects enables
you to:
Updates mailing lists with the latest change of address data filed
with the USPS, PLUS two previous addresses and moving data for the
last 60 months.
Checks mailing lists against the complete, exact address for every delivery point served by the USPS.
Checks and corrects mailing lists against the complete, exact address
for every delivery point served by the USPS.
This system improves the accuracy of 5-digit ZIP, ZIP+4, carrier route and delivery point bar codes.