Data Enhancement Service

Spectra Leads can provide you with assistance identifying valuable data and information that can be used to enhance the efficiency of your sales and marketing, planning, strategy and other revenue generating activities.


When you understand the critical attributes that distinguish and define your customers and their buying practices you can cross- and up-sell more effectively and target more precisely. You will be able to improve list response rates by designing promotions that speak directly to specific interests of your customers and best prospects.

Discovering hidden markets within your house file you will instantly increase the value of your rental lists.

technology


We will enhance matching records with additional data such as:

furtune-inductry

Industry sector, SIC/NAICS

furtune-telephone

Append email, phone & fax numbers

executives

Key executives (Name, Title, Email & Phone)

duns-number

DUNS Number

subsidiaries

Subsidiaries

employees-size

Size (revenue or employees)


Our expertise allows you to:

  • Source precisely targeted data
  • Build upon your database by adding new companies that match your target market
  • Clean your data to increase its profit making potential
  • Enhance your data to enable more precise targeting
  • Analyze your data to help you understand your present data and then target new customers


Key Benefits

Increasing the level of detail you hold for your prospects enables you to:

  • Gain a better return from your direct marketing through precise targeting.
  • Undertake more detailed analysis of your database, e.g. identifying characteristics of prime prospects.


MaxCOA

Maximum Change of Address

Updates mailing lists with the latest change of address data filed with the USPS, PLUS two previous addresses and moving data for the last 60 months.

DSF

Delivery Sequence File

Checks mailing lists against the complete, exact address for every delivery point served by the USPS.


DSF

Delivery Sequence File, Second Generation

Checks and corrects mailing lists against the complete, exact address for every delivery point served by the USPS.

CASS

Coding Accuracy Support System

This system improves the accuracy of 5-digit ZIP, ZIP+4, carrier route and delivery point bar codes.