ECOA Service replaces undeliverable email addresses with current email addresses for your customers. You've got a large database of customer email addresses. But with people changing email providers, poor data entry, and deliverability on the downward trend, keeping your email data clean can be a huge challenge. Many of those emails are non-responsive and you're losing at least 30% of them per year due to normal attrition.
Spectra Leads Email Change of Address (ECOA) service keeps your email lists up-to-date by identifying bad emails and updating them with good ones.