Email Change of Address (ECOA)

As one of the most effective ways of keeping in touch with your customers, email addresses are a valuable asset.


ECOA Service replaces undeliverable email addresses with current email addresses for your customers. You've got a large database of customer email addresses. But with people changing email providers, poor data entry, and deliverability on the downward trend, keeping your email data clean can be a huge challenge. Many of those emails are non-responsive and you're losing at least 30% of them per year due to normal attrition.

Spectra Leads Email Change of Address (ECOA) service keeps your email lists up-to-date by identifying bad emails and updating them with good ones.


ECOA can result in:

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Improved email delivery

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Lower percentage of undeliverable email addresses

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Greater ability to target specific customers to your products and services

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Increased ROI